Events & Engagement Specialist

The Events & Engagement Specialist leads the planning and execution of strategic events, engagement initiatives and campus experiences that support CVTC’s enrollment and community impact goals. This role develops and maintains strong partnerships with secondary schools, elected officials, community stakeholders, alumni, and prospective students. The Events & Engagement Specialist coordinates high-impact events and delivers engaging, customized experiences that elevate CVTC’s visibility and strengthen connections across diverse audiences. Through intentional outreach and thoughtful communication, this position fosters meaningful engagement and advances pathways to enrollment and long-term institutional support.

Responsibilities:

• Be a highly engaged member of CVTC’s Strategic Communications & Community Engagement team focused on fostering, maintaining and increasing positive working relationships with prospective students, community agencies, elected officials, CVTC Alumni and organizations to ensure CVTC is viewed positively as a community resource and considered a premier partner in education and training.
• Drive the strategy, planning, and execution of a comprehensive portfolio of CVTC-hosted events designed to strengthen recruitment, enhance career exploration, train the workforce, and advance alumni engagement.
• Design, coordinate, and continuously enhance high-impact campus visit experiences that inspire visitors and convert prospective students.
• Deliver engaging event experiences that effectively demonstrate the value of CVTC programs, career pathways, and student support services to prospective students, alumni, community partners and other key stakeholders.
• Analyze and report on event metrics, participation, and engagement outcomes to evaluate event effectiveness, support data-driven decision making, and recommend and implement continuous improvements to maximize attendance, engagement, and conversion outcomes.
• Oversee logistics, scheduling, and communication for all campus-based experiences for identified audiences to ensure seamless, high-quality visitor engagement.
• Collaborate with internal stakeholders to ensure campus experiences reflect current programming, facilities, and industry alignment.
• Support and expand innovative and cohesive Academic & Career Planning (ACP) and other grant-funded initiatives.
• Coordinate CVTC representation at external events, including college fairs, career fairs, community events and partner-hosted programs.
• Develop and maintain communication templates, outreach campaigns, and engagement strategies aligned to the student journey.
• Develop, maintain, and optimize event planning tools, timelines, project management systems, online scheduling systems, and communication workflows to improve team efficiency, support successful event execution, and enhance the user experience.
• Coordinate onboarding, training, and project management for student ambassadors supporting recruitment and campus visit experiences.

Required Knowledge, Skills and Abilities:

• Strong customer service skills and ability to resolve conflicts.
• Ability to organize and multi-task.
• Ability to work effectively in a team environment as well as the ability to work independently toward department goals.
• Ability to use judgment and discretion in dealing with confidential and sensitive issues.
• Ability to interpret and communicate College policies and procedures.
• Ability to model integrity through self-awareness, personal accountability, ethical behavior, quality standards, and sustainable practices.
• Ability to think critically by applying problem solving practices, acquiring relevant information, using technology and other resources appropriately, and evaluating alternatives.
• Ability to communicate effectively by speaking and writing clearly, concisely, and professionally; practicing active listening; reading critically and adapting communication for audience.
• Ability to recognize personal biases, adapt to different cultural situations, and demonstrate a commitment to respectful interactions with persons of various ethnic, cultural, socio-economic, or educational backgrounds.
• Proficient knowledge of and skills with technology including software programs for communication, virtual meeting platforms, data collection, and decision making including, but not limited to, Office 365 Suite.
• Ability to work a flexible schedule including nights and weekend as well as travel to various regional campuses as necessary, schools, and other sites in CVTC's 11-county district as needed to fulfill the responsibilities of this position.

• Bachelor’s degree in marketing, communications, or related field with a minimum of two years of professional experience focused on event and project management; or, associate’s degree in marketing, communications, or related field with a minimum of six years of professional experience focused on event and project management.

In evaluating candidates for this position, the College may consider a combination of education, training, and experience which provides the necessary knowledge, skills and abilities to perform duties of position.

CVTC reserves the right to limit applicant consideration from specific geographic regions when differences in state-level policies, laws, or regulatory frameworks present conflicts with institutional standards and/or fiduciary responsibilities. This practice supports compliance, operational integrity, and alignment with the College’s strategic objectives.

The College is seeking to attract diverse instructors and staff who can inspire our increasingly diverse student population. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design, and deliver solutions. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, and orientations. Therefore, we seek applicants who demonstrate they understand the benefits of diversity in a higher education community. Consideration will be given to equity-minded individuals committed to collaborating with faculty, staff, administration, students, and community partners who are also committed to closing equity gaps.

2026 annual benefits include:

• 3 – 4 weeks of paid vacation time based on years of service
• 11 paid holidays
• Paid winter break - varies each year based on academic calendar and, at a minimum, includes days between Christmas and New Year’s holidays (some exceptions may apply for essential workers)
• Paid summer break - the week of July 4th.
• 4 paid personal days
• 3 weeks (15 days) paid sick time annually for absences due to illness, injury, or doctor and dentist appointments of the employee, dependent children, spouse, or parents of the employee or spouse; cumulative to 135 days (1,080 hours)
• Paid bereavement time
• Paid volunteer time
• Tuition reimbursement up to $2,500 annually (eligibility requirements apply)
• Health insurance for employee, spouse, and dependents with attached Health Savings Account (HSA); CVTC contributes $3,400 annually for a family plan or $1,700 annually for a single plan to your HSA
• Wellness incentive of up to $600 for employees enrolled in CVTC’s health insurance
• $2,500 cash-payment in lieu of CVTC health insurance coverage for employees who have credible coverage through another source
• Dental insurance for employee, spouse, and dependents
• Vision insurance for employee, spouse, and dependents
• Life and long-term disability insurance premiums paid by CVTC
• Wisconsin Retirement System (WRS), CVTC matches 7.2%, vested at 5 years of credible service
• 403(b) tax deferred annuity program
• 457(b) deferred compensation plan
• Section 125 flexible spending accounts
• Employee Assistance Program (EAP)
• Professional development
• Certified Gold Level Family Friendly Workplace (FFW)
• Access to expansive collection of college and public library resources for personal and professional use
• Free or low-cost services offered by CVTC program students, such as computer repair, automotive repair, Shear Inspiration Salon and Spa, aesthetician services and 620 West restaurant and culinary pop ups 

Benefits begin on the first date of employment (i.e., there is no waiting period).

CVTC does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. The following person has been designated to handle inquiries regarding the college's non-discrimination policies: Tam Burgau, Vice President of Talent & Culture, 620 W. Clairemont Avenue, Eau Claire, WI 54701, 715-833-6334, WI Relay: 711