• Director of Marketing, Communications & Recruitment

    Location US-WI-Eau Claire
    Posting #
    Close Date
    FLSA Status
    Hourly Pay Rate/Salary
    Based on management, level 2 salary range: starting salary of $84,687 and midpoint of $101,211. Salary will be commensurate with qualifications.
    Hours per Week
    Work Schedule
    Salaried Position
    Anticipated Start Date
    As soon as possible
  • Overview and Responsibilities

    The Director of Marketing, Communications & Recruitment provides leadership for the College’s marketing, communications, recruitment, and community relations staff and activities. This position is responsible for developing and implementing a comprehensive marketing and recruitment program along with outlining internal and external communications, including news media relations, government relations, community relations, and a broad range of brand and image marketing for the College. This position reports to the College President.



    • Marketing
      • Manage and coordinate all marketing, advertising and promotional plans, staff, and activities.
      • Conduct market research to determine market requirements for existing and future products and services.
      • Analyze customer research, current market conditions, and competitor information.
      • Develop and implement marketing plans and projects for existing and new products and services.
      • Manage the productivity of marketing plans and projects.
      • Monitor, review, and report on all marketing activity and results.
      • Determine and manage marketing budget.
      • Demonstrate thorough understanding of branding principles and tactics and implementation of them both online and through traditional marketing outlets.
    • Recruitment
      • Manage and oversee recruitment plans and activities for prospective students.
      • Lead the development of, and delivery of, general college recruitment information and messaging targeted to adult and high school student population.
      • Coordinate activities related to recruitment events, campus tours, etc.
      • Support the working relationships with area school systems, community, and agency based organizations.
      • Utilize college information systems to collect, analyze, and use data to project data for ongoing recruitment activities and reporting.
    • Public & Media Relations
      • Manage college-wide media relations activities, including news advisories, and media inquiries; serve as a College spokesperson in the absence of College leadership; and represent the College in conjunction with community initiatives.
      • Oversee the development of public relations materials including press kits, media advisories, fact sheets, and news releases in both traditional and electronic formats.
      • Perform on-going media relations activities for print, broadcast, and online media.
      • Serve as key contact for media representatives, coordinate interviews, and prepare talking points.
      • Assist in the development of media statements and crisis communication materials.
      • Update and maintain media lists and editorial calendars.
      • Monitor, track, and analyze media coverage.
    • Community Relations
      • Establish relationships with community partners.
      • Identify on-going opportunities to engage the college with the communities it serves to increase understanding and support of the college.
      • Identify, develop and execute all aspects of college-wide events.
      • Coordinate staff involvement in the community.
      • Develop presentations and speeches.
      • Prepare talking points and other communication tools to assist staff in projecting a positive image and understanding of CVTC in the community.
    • Government Relations
      • Coordinate on-going relationship strategies with state & federal legislators, as well as local elected officials to ensure a positive and vibrant relationship with the college.
      • Coordinate targeted events and campus visits.
      • Maintain database of legislator/elected official information and serve as key facilitator of legislator/official-targeted communication/ invitations.

    Required Knowledge, Skills and Abilities:

    • Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines and high client expectations.
    • Ability to quickly grasp complex technical and business concepts and express them in clear language.
    • Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframes.
    • Ability to work effectively in a team environment as well as the ability to work independently toward department goals.
    • Ability to use judgment, discretion, and decision making skills in dealing with confidential and sensitive issues.
    • Ability to model integrity through self-awareness, personal accountability, ethical behavior, quality standards, and sustainable practices.
    • Ability to think critically by applying problem solving practices, acquiring relevant information, using technology and other resources appropriately, and evaluating alternatives.
    • Excellent interpersonal and communication skills and the ability to communicate effectively by speaking and writing clearly, concisely, and professionally; practicing active listening; reading critically and adapting communication for audience.
    • Ability to value diversity by recognizing personal biases, adapting to culturally diverse situations, and demonstrating a commitment to equity, inclusion, and respectful interactions with persons of diverse ethnic, cultural, social-economic, or educational backgrounds.
    • Advanced knowledge of and skills with technology including software programs for communication, data collection, and decision making including, but not limited to, Microsoft Office Outlook, Word, and Excel.
    • Ability to work a flexible schedule and travel to various campuses.


    • Bachelor’s degree in a marketing, business management, sales, or communications related field required.
    • Minimum of five years of experience in all aspects of developing and maintaining marketing and sales strategies required.
    • Familiarity with the Chippewa Valley Technical College and knowledge of the 11-county district it serves preferred.

    In evaluating candidates for this position, the College may consider a combination of education, training, and experience which provides the necessary knowledge, skills and abilities to perform duties of position.

    As an equal opportunity/access employer and educator, CVTC is committed to creating and sustaining a diverse and inclusive environment.  All qualified candidates are encouraged to apply.

    Benefits Summary

    • Health and dental insurance for all family members
    • Life and long-term disability insurance
    • Wisconsin Retirement System (WRS)
    • 403(B) tax deferred annuity program
    • 457 deferred compensation plan
    • Section 125 flexible spending accounts
    • Paid vacation, holidays, personal and sick leave


    CVTC does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. The following person has been designated to handle inquiries regarding the college's non-discrimination policies: Director of Human Resources, 620 W. Clairemont Avenue, Eau Claire, WI 54701, 715-833-6334, WI Relay: 711


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